Privacy Policy

 

Last Updated: November 3, 2026

  1. Who We Are and What This Policy Covers

Melqina is an online retailer of small household appliances operated by Xuzhou Yueminfang Network Technology Co., Ltd.

In this Privacy Policy, “Melqina,” “we,” “us,” and “our” refer to Xuzhou Yueminfang Network Technology Co., Ltd., operating as Melqina. The company is responsible for the personal information handled in connection with the store, as described in this policy.

This policy explains how we collect, use, disclose, retain, and protect personal information when you interact with our website and retail services.

It applies when you:

  • Browse our website or view product listings

  • Add products to your cart or place an order

  • Create or use a customer account, where available

  • Contact customer support

  • Request shipment updates or delivery assistance

  • Submit a cancellation, return, or refund enquiry

  • Subscribe to marketing communications

  • Use other services available through our store

Our company details and privacy contact information appear in Section 14.

  1. Personal Information You Provide

The information we receive depends on the services you use and the details you choose to share.

When you make a purchase, contact us, or otherwise interact with Melqina, you may provide:

  • Your name

  • Email address and telephone number

  • Billing and shipping addresses

  • Customer account details, where applicable

  • Order numbers and purchase history

  • Product selections, including models, colors, quantities, and other options

  • Payment status and transaction information

  • Messages, photographs, and supporting documents

  • Reviews, feedback, or other voluntary submissions

  • Marketing subscription preferences

Payment providers process payment credentials through their own systems. Complete payment card details are generally handled by the relevant processor rather than stored directly by Melqina.

Please do not send full payment card numbers, security codes, passwords, or unnecessary sensitive personal information to customer support.

If you provide information about another person, such as a gift recipient, please ensure that you have permission or another lawful basis to share it.

  1. Information Collected Automatically

When you visit our website, the store and its supporting services may automatically collect information about your device and browsing activity.

This may include:

  • Internet Protocol (IP) address

  • Browser type and settings

  • Operating system and device characteristics

  • Device or browser identifiers

  • Pages visited and products viewed

  • Referring websites and traffic sources

  • Navigation activity and approximate time spent on pages

  • Cart and checkout interactions

  • Interactions with advertisements and promotional content

  • Website performance data and error reports

Cookies, server logs, pixels, and similar technologies may be used to collect this information.

These records help support website functions, understand how visitors use the store, assess performance, investigate technical issues, and identify potentially fraudulent or unauthorized activity.

  1. Information From Service Providers

We use external service providers to support our online store and customer services. Depending on their role, they may provide information related to your transactions, deliveries, communications, or website activity.

These providers may include:

  • E-commerce platform and hosting providers

  • Payment processors

  • Fulfilment partners and shipping carriers

  • Customer support and communication providers

  • Analytics and website performance services

  • Advertising and marketing partners

  • Security and fraud prevention services

Information received may include payment confirmations, shipment tracking events, delivery records, technical reports, and information relevant to customer enquiries.

Where permitted, we may combine these records with information you provide to process purchases, respond to requests, protect transactions, and improve our services.

  1. How We Use Personal Information

We use personal information for the purposes described below.

Orders and Delivery

We use customer and transaction information to receive orders, confirm payments, coordinate fulfilment, arrange delivery, maintain purchase records, and send order updates.

This information also supports the handling of cancellation, return, and refund requests.

Customer Support

We use the details you provide to locate your order, understand your enquiry, investigate concerns, and communicate an appropriate response.

Website Operation

Information helps us maintain accounts, support shopping carts and checkout, remember preferences, monitor performance, and resolve technical problems.

Security and Business Administration

We may use information to detect suspected fraud, investigate unauthorized activity, maintain financial records, manage disputes, and comply with applicable obligations.

Marketing and Advertising

Where permitted, we may use contact details and website interaction information to send product updates, share offers, measure campaign performance, and support relevant advertising.

Where applicable law requires a legal basis for processing, we rely on the basis appropriate to the activity. This may include fulfilling a contract, meeting a legal obligation, obtaining consent, or pursuing legitimate interests where permitted.

  1. Cookies and Similar Technologies

Melqina may use cookies and similar technologies to operate the website and understand interactions with the store.

Depending on the technology used, these tools may help us:

  • Keep products in your cart

  • Enable checkout and account access

  • Remember preferences

  • Monitor website performance

  • Measure traffic and browsing activity

  • Understand interest in products

  • Evaluate advertising effectiveness

  • Improve navigation and usability

Some technologies support essential store functions. Others may support analytics, personalization, or advertising.

You can manage cookies through your browser settings and any privacy controls available on our website. Blocking essential cookies may affect certain functions, including cart features, checkout, or account access.

Where consent is required for non-essential technologies, we will obtain it as required by applicable law.

  1. How We Share Personal Information

We may disclose personal information where reasonably necessary to operate Melqina, fulfil purchases, assist customers, or meet applicable obligations.

Recipients may include:

  • Payment processors handling transactions

  • Fulfilment partners preparing orders

  • Carriers delivering purchases

  • Hosting and technical service providers

  • Customer communication and support providers

  • Security and fraud prevention services

  • Analytics and advertising partners, where permitted

  • Professional advisers assisting our business

  • Public authorities or other recipients where disclosure is legally required or otherwise permitted

We seek to limit the information disclosed to what is relevant to the recipient’s role and the purpose involved.

We may also disclose information when necessary to investigate security incidents, respond to lawful requests, handle disputes, or protect legal rights.

Information may be transferred in connection with a business restructuring, merger, acquisition, or transfer of assets, subject to applicable requirements.

Where required, providers handling information on our behalf are subject to appropriate contractual obligations or other safeguards.

  1. How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purposes described in this policy, taking applicable legal and operational requirements into account.

The retention period depends on the information involved and the reason it is held. For example, records may be needed to:

  • Complete orders and maintain transaction histories

  • Investigate shipping or delivery concerns

  • Respond to customer enquiries

  • Administer returns and refunds

  • Review payment disputes

  • Meet tax and accounting obligations

  • Investigate suspected fraud

  • Maintain security records

  • Handle complaints or legal claims

When information is no longer needed and no applicable requirement calls for continued retention, we take steps to delete, anonymize, or otherwise dispose of it appropriately.

  1. Protecting Personal Information

We use reasonable technical, administrative, and organizational measures appropriate to the personal information we handle.

These measures may include access restrictions, internal handling procedures, security controls, monitoring, and coordination with relevant service providers.

No method of transmission over the internet or electronic storage can guarantee complete security.

Please protect your account credentials and contact us if you suspect unauthorized activity involving your customer account or purchase.

  1. Your Privacy Rights and Choices

Your rights depend on your location and the laws applicable to the processing of your information.

Where applicable, you may be entitled to:

  • Confirm whether personal information about you is being processed

  • Request access to your personal information

  • Request correction of inaccurate or incomplete information

  • Request deletion of eligible information

  • Obtain a portable copy of certain information

  • Withdraw consent where processing relies on consent

  • Object to certain processing activities

  • Request restrictions on particular uses

  • Opt out of certain advertising-related uses or disclosures

  • Appeal a decision concerning a privacy request

  • Exercise other rights provided by applicable law

These rights may be subject to exceptions. For example, we may need to retain transaction records to meet legal obligations or resolve outstanding disputes.

To submit a privacy request, email:

service@melqina.com

Please describe your request and provide enough relevant information for us to identify the records involved. We may request information reasonably necessary to verify your identity or an authorized representative’s authority.

We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising applicable privacy rights.

Where available, you may also exercise relevant choices through the privacy controls on our website.

  1. Marketing Preferences and Order Messages

Where permitted, Melqina may send promotional communications about new products, seasonal selections, offers, and store updates.

Where consent is required, marketing communications are subject to that consent.

You can unsubscribe from marketing emails using the instructions included in the message or by contacting:

service@melqina.com

Please allow reasonable time for your preference to be processed.

Unsubscribing from marketing does not prevent us from sending communications needed to manage your purchases or respond to your requests, including:

  • Order and payment confirmations

  • Processing updates

  • Dispatch and tracking notifications

  • Delivery correspondence

  • Return and refund updates

  • Customer support responses

  1. International Processing

Melqina is operated by a company registered in China. Our platform, service providers, and fulfilment partners may operate in other countries.

Your personal information may therefore be accessed, stored, or processed outside your country of residence, including in China and in countries where our service providers operate.

Privacy laws in those locations may differ from the laws where you live.

Where international transfers are subject to legal requirements, we take steps to meet those requirements and use appropriate safeguards where necessary. Depending on the circumstances, these may include contractual protections or other recognized transfer mechanisms.

  1. Changes to This Privacy Policy

We may update this policy to reflect changes in our services, technologies, providers, information practices, or applicable requirements.

The “Last Updated” date at the top of this page identifies the latest revision.

Where additional notice or consent is required by applicable law, we will take the necessary steps. Please review this page periodically for current information about our privacy practices.

  1. Operating Company and Privacy Contact

Melqina is operated by Xuzhou Yueminfang Network Technology Co., Ltd.

For questions about this Privacy Policy or requests relating to your personal information, please contact us using the details below.

Store Name: Melqina

Business Category: Online Retail of Small Household Appliances

Legal Operating Company: Xuzhou Yueminfang Network Technology Co., Ltd.

Registered Business Address:

Room 612, Unit 3, Building 1, Huaihai Big Health Industrial Park, No. 118 Huanghe West Road, Quanshan District, Xuzhou City, Jiangsu Province, China

Privacy and Customer Support Email: service@melqina.com

Customer Service Telephone: +8618115738672

Customer Service Days: Monday through Friday

For general enquiries, we aim to provide an initial email response within 1–2 business days. Formal privacy requests are handled within the timeframe required by applicable law.

Xuzhou Yueminfang Network Technology Co., Ltd. manages Melqina’s website administration, product information, order processing, fulfilment coordination, customer communications, and related support services.

When contacting us about privacy, please explain your request and include only the information reasonably needed for us to review it.